ANNUAL REPORT / GEORGE MASON UNIVERSITY
reports
CHALLENGE
George Mason University’s Law and Economic Center commissioned us to rebrand its collateral and the flagship of these pieces was its annual report. They wanted us to use their university colors and as much photography as possible to offset the large amount of text that the report contained.
SOLUTION
We wanted to make it unique and more sophisticated than previous annual reports for the Law and Economic Center. To add movement to the content, we centered the design around diagonal lines that directed the content.
RESULT
The result is fresh annual report that is clean, to the point, and strikes a sophisticated balance between strong content and iconic imagery. The design also brings a lot of focus to the accomplishments and program areas.