ANNUAL REPORT / WfWI
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CHALLENGE
Women for Women International wanted an annual report that captured the spirit of the women they serve. The word together, was to be used as the dominant theme throughout the report and anchoring the cover design.
SOLUTION
We chose to use imagery that focused on the faces of the women they serve and treated all of the images with a a filter that made then poignant and important. We also chose WfWI’s branding colors of orange and blue throughout the report to highlight important benchmarks and to create contrast with the imagery.
RESULT
The result was a report that told the story not only through the content but through the faces of the women they serve.