BRANDING / EASTPOINT SECURITY CONSULTING
branding
CHALLENGE
Eastpoint Security was a risk assessment startup that approached us to develop their logo and branding. The only stipulation they gave us was that the logo needed to evoke a military beret that was commonly used by security consultants and other personnel in their industry.
SOLUTION
We started by researching different styles of berets and decided to recreate the beret in a minimalist style using lines to develop its shape. We complemented this mark with an appropriate typeface for the Eastpoint to ensure that their brand could compete with other established brands in that sector.
RESULT
The result was the development of a strong corporate reflecting the personality and goals of Eastpoint and appropriate application to a stationery system (letterhead, envelope, business card).