Vital Voices Global Partnership commissioned us to design three banners for a program in Uganda. They wanted the VV and VVLead logos as well as the title of the program on the banner as well as some image or graphic that represented the multiplier effect. They also wanted to highlight the program areas: economic inequity for women and girls, violence against women, & forced and early marriage.
Using existing branding principles for Vital Voices, we came up with a concept for three banner that centered around the themes of Connecting, Leading, and Collaborating, with each banner equally highlighting the multiplier effect, the global reach of the program and the program areas.
The result was a series of banners that could be used independently or together as a series. The client was very happy and the banners were prominently featured in Uganda during their events. The event participants even posed with the banners.