MEDIA KIT / GLOBAL BANKING ALLIANCE FOR WOMEN
advertising
CHALLENGE
In 2012, the Global Banking Alliance for Women hired us to design a Medis Kit about their organization. They not only wanted a corporate fact sheet but also a visual representation of their reach and the partnerships around the world.
SOLUTION
Using existing branding guidelines for the organization, we chose bold type and graphical elements to break up the content and provide the reader with focus, intended to highlight the mission and vision of the organization. We also created a partnership map and paired it with logos of partners around the world to highlights the broad reach of the organization and their network.
RESULT
The result was a clean design that the client loved. The map was especially well received as a visual representation of their partnerships and global reach.