POSTER / RUN FOR CONGO
advertising
CHALLENGE
We were approached in late 2012 by Women for Women International to develop a poster for an event in New York called Run for Congo. The event was a 5K walk A global run/walk benefiting Women for Women International’s Congo program.
SOLUTION
We opted to use photography for the poster rather the standard graphics of people running or walking. It was important for us to bring people into the event by showing others who took part and a way that they could envision themselves there.
RESULT
The result was a sleek poster that brought the audience into the event. Not only was the backdrop of NY emphasized but also the participants of the event.